Privacy Policy

Minalida – Privacy Policy

This Privacy Policy outlines how Minalida and its subsidiaries and affiliates (“Minalida,” “we,” “us,” and/or “our”) handle personal data collected both online (via our websites) and offline (through customer support channels, retail locations, and in-person promotional activities). Collectively, we refer to these as the “Services.” This policy details the types of personal data we collect and process, how we use and share this data, and your choices regarding our handling of your personal data.

Information We Collect

We collect personal data from you directly and through your use of the Site. This information may include:

• Information you provide: When you use our Site, you may provide information such as your name, contact details, gender, product reviews, and any information added to your account profile.
• Transaction information: If you make a purchase, billing information (including credit/debit card details and delivery information) is collected and processed by our third-party payment gateway provider, Stripe. We do not store or have access to your billing information.
• Records of your interactions: This includes contact with our customer service team or interactions with us on social media.
• Competition or survey information: Any information you provide when you enter a competition or participate in a survey.
• Information collected automatically: Using cookies and other tracking technologies, we collect data on which pages you viewed and whether you clicked on a link in one of our email updates. We may also collect information about the device you use to access our Site.
• Other necessary information: For example, we may access your location if you give us your consent.
• In-store information: If you shop in one of our stores, we may combine information you give us in-store with the information above.

Information We Collect by Automated Means

When you visit our Minalida store, interact with our communications, or visit our physical stores, we collect certain information automatically using cookies, web beacons, and similar technologies.

• Cookies: A text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser.
• Web beacons: Also known as pixel tags or clear GIFs, these transmit information back to a web server.
• Online activities: We collect information about your online activities over time and across third-party websites, which may include URLs that refer visitors to our websites, search terms used to reach our websites, and details about the emails we send (such as opens, clicks, and unsubscribes).

How We Use Your Information

We use the personal data we collect from you to provide, maintain, and improve our services, as well as for the other purposes described below:

• To fulfill your order and maintain your account: We use your personal data to process your orders and payments and to provide you with access to your account information.
• To respond to your queries and complaints: We use your personal data to manage and respond to any queries or complaints you may have and to provide customer support.
• To personalize the Site and show you relevant content: We use your personal data to personalize your experience on the Site, including showing you content we think you will be interested in based on your account information, purchase history, and browsing activity.
• To improve and maintain the Site: We use your personal data to monitor and analyze the usage of the Site and to identify and fix technical issues.
• For market research: We may contact you to request feedback about our products or services and to conduct market research.
• To send you marketing messages and show you targeted advertising: We may use your personal data to send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so.
• For security purposes: We may use your personal data to investigate and prevent fraudulent activities and to protect ourselves and third parties from potential security threats.
• To comply with legal and regulatory obligations: We may use your personal data to comply with our legal and regulatory obligations, including those relating to anti-money laundering, fraud prevention, and data protection.

We rely on the following legal bases under data protection law to process your personal data:

• Performance of a contract: We process your personal data to fulfill our contractual obligations to you, such as processing your orders and payments.
• Consent: We may process your personal data based on your consent, such as when you contact us with a query, add optional information to your account profile, or consent to receive marketing from us.
• Legitimate interests: We may process your personal data based on our legitimate interests as an e-commerce provider, such as maintaining and promoting our services, personalizing your experience on the Site, and preventing fraudulent activities.

Who May Have Access to Your Information

We take your privacy seriously and do not share your personal data with third parties except as set out in this Policy or as required by law. However, in order to provide and improve our services, we may need to share your information with certain third-party service providers:

• Third-Party Service Providers: We may use third-party service providers acting on our behalf to perform some of the services described above. For example, we share certain information with service providers who assist with the processing of credit cards and payments, hosting, managing and servicing our data, distributing emails, conducting research and analysis, advertising, analytics, or administering certain services and features. We also may share information about you with our professional advisors, including accountants, auditors, lawyers, insurers, and bankers if needed. These service providers may change over time, but we will always use trusted service providers who we require to take appropriate security measures to protect your personal data in line with our policies. We only permit them to process your personal data for specified purposes and, as appropriate, in accordance with our instructions and the provisions of this Policy and applicable law.
• Other Third Parties: We may share your personal data with other third parties as required or permitted by law, including regulatory authorities, government agencies, and law enforcement officials, in response to subpoenas, court orders, or other legal process, or to comply with our legal obligations or protect our rights, property, or safety, or the rights, property, or safety of others.
• Business Transfers: If we sell or transfer all or a portion of our business or assets, or are otherwise involved in a merger or transfer of all or a portion of our business or assets, we may transfer your personal data to the party or parties involved in the transaction as part of that transaction.

Your information may also be accessible to our employees, contractors, and consultants on a need-to-know basis, in order to provide and improve our services and as otherwise set out in this Policy. We require all our employees, contractors, and consultants to comply with our policies and take appropriate security measures to protect your personal data.

Advertising and Analytics Services Provided by Others

We may use third-party service providers to provide analytics services and serve advertisements on our behalf across the internet and in mobile applications. These service providers may use cookies, web beacons, and other technologies to collect information about your use of our website and other websites and applications, including your IP address, device ID, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information.

The information collected may be used by us and our service providers to analyze and track data, determine the popularity of content, deliver advertising and content targeted to your interests on our website and other websites, and better understand your online activity. For more information about interest-based ads or to opt out of having your web browsing information used for interest-based advertising purposes, please visit www.aboutads.info/choices. European users may opt out of receiving targeted advertising through the European Interactive Digital Advertising Alliance.

We may also work with third parties to serve ads to you as part of a customized campaign on third-party platforms (such as Facebook or Google). As part of these ad campaigns, we or third-party platforms may convert information about you, such as your email address, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and to serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.

Your Rights and Choices

At Minalida, we respect your privacy and are committed to protecting your personal information. We offer you the following rights and choices regarding your data:

• Managing or Deactivating Your Minalida Account: You may review, update, or modify your account information, including profile, contact, payment, and shipping information, at any time by logging into your Minalida account. If you wish to deactivate your Minalida account, please email us at contact@minalida.com.
• Opting out of email marketing: If you no longer wish to receive promotional emails from us, you can unsubscribe at any time by following the instructions included in those emails. Please note that if you opt out of receiving such communications, we may still send you non-promotional emails, such as order confirmation emails or emails about changes to our legal terms.
• Restricting cookies: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.

Children

Our services are not intended for use by children. If you have reason to believe that a child has provided personal information to us, please contact us immediately.

Information Security

We work hard to keep your data safe. We use a combination of technical, administrative, and physical controls to maintain the security of your data. This includes using Transport Layer Security (“TLS”) to encrypt many of our Services. No method of transmitting or storing data is completely secure, however. If you have a security-related question, please contact us.

International Transfers

We may transfer the personal data we collect about you to recipients in countries other than the country in which the personal data was originally collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your personal data to other countries, we will protect that information as described in this Policy and will comply with applicable legal requirements providing adequate protection for the transfer of personal data to countries outside the EEA or Switzerland.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, and other factors. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Us

If you have any questions about this Privacy Policy or our practices, or if you would like to exercise any of your rights, you can contact us at:

E-mail: contact@minalida.com